Something in your product isn’t working. In two weeks, you’ll know exactly what.
Most post-seed products have the same problem. Solid idea, early traction, but something isn’t clicking. Users don’t get it immediately. Conversion is weak. The brand feels disconnected from the product. The pitch lands differently every time.
The issue is rarely the idea. It’s almost always two or three specific decisions, in structure, positioning, or experience, that are quietly blocking everything else. They’re hard to see from the inside.
I find the issues, and tell you exactly what to do about them.
Jyrki is one of the most versatile strategic thinkers I’ve ever worked with. Drawing from a diverse background and blending unconventional insights, his analysis often proves to be spot on.
Product and Brand Audit
€8,950 / 2 weeks
You have a product with early traction but something isn’t quite working. You’re heading into a fundraise, a relaunch, or a growth push and want to make sure the foundation is solid. You want someone who looks at the product, brand, positioning, and experience as a whole – and tells you the truth.
What you get
A clear diagnosis of what’s holding you back. Not just a list of observations, but concrete improvements delivered in a format you can act on immediately: a working prototype, Figma mockup, slide deck, or whatever fits your situation best.
Examples
I am happy to share real examples of successful audits and their outcomes. Reach out via jyrki@jyrkivanamo.com to schedule a call.
How it works
The audit takes two weeks and contains two working sessions. The timeline of a typical process is presented below.
Day 1. I sign NDAs and other agreements, you share everything relevant: product access, deck, brand materials, analytics. No need to prepare anything formal. The more you share, the better the outcomes.
Days 2–3. I review the material and form my initial analysis on what’s broken and why. Like everyone else, I use AI to move fast and cover ground thoroughly. What takes 25 years to develop is knowing which observations matter, what to do about them, and in what order.
Day 4. We meet for a working session either in-person or online. I walk you through my initial hypotheses, you react and add context.
Days 5–8. I finalize the analysis and prepare the deliverables.
Day 9. We go through the findings in another working session, refine them, and align on priorities.
Day 10. I prepare and share the final deliverables.
While we had reserved months for it ourselves, Jyrki came and solved our design problem in a week!
Additional services
While the Product and Brand Audit is complete and valuable on its own, there are three options if the audit points to something bigger.
Product and Brand Reset
For products that need more than a diagnosis. I fix the coherence problem: positioning, brand, UX, messaging, all as one integrated system.
Typically €20,000–€40,000 / 4–8 weeks
Product Growth Sprint
For products with traction but a leaking funnel. I find the specific points where value is being lost and redesign them.
Typically €10,000–€20,000 / 2–4 weeks
Advisory Retainer
For founders who want a sharp outside perspective on an ongoing basis without committing to a full project. 1–2 sessions per month, continuous async availability.
Typically €3,000–€5,000 / month
From product strategy to people management, Jyrki is an invaluable sparring partner. His advice helped us avoid common pitfalls and focus on the right things from the get-go.
